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Markdown is is a way of writing plain text (without formatting), so that it can be converted to rich text (with links, bullet points, headers. bolds, italics, etc). This is the exact same editing syntax used for Mattermost, SpaceTime and Loomio, so it's a case of "buy one, get *two* for free"! One of the advantages is that you can perform all formatting tasks (Bolding, italics, bullet points, headings etc) directly from the keyboard, without needing to click anywhere.

Overview

Markdown was created in 2004 by John Gruber and the late and much missed Aaron Swartz. Their goal was enabling people to "to write using an easy-to-read and easy-to-write plain text format, optionally convert it to structurally valid XHTML (or HTML)."

Further Resources

The first two links come from Loomio themselves: